Who is Mike Speer?

Mike Speer is a marketing and content visionary experienced in positioning small and mid sized organizations for accelerated growth. A published author with features in Forbes Magazine and Apple News. He is available for speaking engagements at both private and public events.

A proven leader in refining and solidifying corporate identities that resonate in the marketplace, and in developing marketing strategies that open new sales channels and revenue opportunities. Expertise in private and public companies across various industries including healthcare, real estate, high tech and financial.

Accomplished in the building, as well as restructuring marketing and sales operations to deliver optimal results and efficiencies. Mike Speer leads by example with a hands-on leadership approach across all organizational levels that inspires excellence.

Expertise in quickly assessing the competitive position and developing clear brand differentiation that drives sales and brand loyalty. Successful track record in building effective sales and marketing campaigns. Proven track record of creating customer engagement programs that generate brand recognition, loyalty and solid positioning in the market.

Areas That I can help grow your business.

 

  • Improve channel marketing results, website, e-commerce, email, digital, traditional, etc.
  • Develop, launch marketing strategies and detailed go-to-market plans for brands and new products.
  • Develop brand positioning, value proposition, branding and messaging.
  • Improve inbound leads & conversion.
  • Increase efficiency and effectiveness through defining core customer & high priority segments.
  • Tailor marketing approaches and marketing messages to distinct segments to increase relevance & results.
  • Creation of customer insights that lead to compelling positioning, messaging and results.
  • Evaluate and improve the effectiveness of marketing organization and approaches.
  • Provide leadership and team coaching & advisory services.

Areas that I am extremely passionate about.

 

  • Launch of new brands; reinvigorating mature brands.
  • Content. Every kind of content that you can think of.
  • Branding and marketing initiatives to clarify and communicate the brand.
  • Marketing strategies for user acquisition.
  • Digital marketing and e-commerce strategies to increase demand and conversion.
  • Social media management and growth.
  • Creation of customer insights that lead to compelling positioning, messaging and results.
  • Customer segmentation and lifecycle marketing to achieve growth & profit.
  • Affiliate Marketing.
  • Business plans and marketing strategy.
  • Taking on challenges that others run from.

A Few Career Highlights

User Acquisition

Strategy and implementation that increased user base from under 100 to over 10,000 doctors for a Healthcare SaaS start-up in less than 12-months.

Lead Generation

Provided 2,700 leads to a fitness facility that was experiencing difficulty with signups pre-opening. 

Pay Per Click

Reduced PPC Ad Spends for Facebook from $5,000 per month to under $3,000 and brought in more conversions with a reduced spend.

Event Marketing

Organized an event remotely with 1,200 attendees (sell out)

Affiliate Program

Built a program structure that resulted in 2,400 affiliates in 45-days.

Facebook Group Growth

Managed a group with 5,000 members and turned it into over 16,000 members in 120 days.

Youtube Growth

Grow YouTube subscriptions to over 24,000

Facebook Growth

Grow Facebook Pages into tens of thousands of followers in a variety of industries.

Instagram Engagement

Build out strategies that have continued to result in over 5-10% engagement rates.

Content Views

Average over 100k per month in content views on Quora and ranked among the Top-10 in the world in Summer 2018.

Newsletters

81% open rate for a creative Newsletter that is digitally distributed on social channels bi-monthly.

Stop thinking, just reach out.

If you are interested in scheduling a call, please click the link below to see the full availability in Mike’s personal calendar.