Why Your Social Media Isn’t Attracting Customers

You’ll hear countless stories about how brands tried for months to make social media work for them, only to admit defeat after their sales-focused approach failed to actually deliver any meaningful difference in revenue. With so many people failing at it, could it be that social media marketing just doesn’t work? No, the way they’re doing social media doesn’t work. …

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Q&A: What Marketing Ploy was Extremely Cheap, Yet Wildly Successful?

In 2006, George Wright joined Blendtec as the small company’s Marketing Director. Now, George Wright was accustomed to a much larger marketing budget than Blendtec could offer. He would even joke that all of Blendtec’s revenues were less than his marketing budget at George’s previous company. So how did George increase Blendtec’s revenue by 700% in the next two years? Well, Tom …

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Don’t Develop a Marketing Strategy Before You Consider These 4 Things

You’re spending thousands of dollars on a website redesign. You’re running ads through Google. You’re even on Twitter! But yet, nothing seems to work. Sound familiar? You could have the best product in the world, but if you don’t know how to market it, you’re not going to get as many sales as you should. In the process of not …

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One Thing You Need to Know About “Digital Marketing”

Have you ever heard someone refer to themselves or someone else as a “Digital Marketer”? It’s not an uncommon job title, especially for small companies that employ one or two generalists to handle all of their digital channels. However, I consider the title to be pretty misleading. Digital marketing isn’t just one thing. Digital marketing is any marketing that includes …

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The Gift that Keeps on Giving: 4 Ways to Update Your GMB Listing in Time for the Holidays

It’s time to deck the halls and hit the malls. The holiday shopping season is upon us. The National Retail Federation projects this year’s holiday sales will build off last year’s strong showing and will increase by between 4.3 and 4.8 percent over 2017 (totaling between $717.45 billion to $720.89 billion). That’s promising news for local businesses this holiday season. …

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Q&A: Where Can I Go to Get Expert Advice on Business, Digital, and Marketing Strategy?

When you look at sites for help, you will commonly find people that sacrifice quality because everyone is trying to be competitive to earn business. Your best bet (besides reading the content you find here on the Michaels Wilder site) is to organically search people on a variety of platforms and if something about them speaks to you… just send …

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A Quick Guide to Creating Your Business’s Perfect Tagline

A tagline is the way your business chooses to introduce itself to your customers, so it’s expected that you’d want to make a good first impression. Completely unique to one particular company or small business, a tagline is a phrase that establishes the brand’s personality. When many businesses tend to have similar names or offer similar services, a tagline helps …

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