Q&A: What’s an Example of a Successful Entrepreneur Who Was a First-Time Failure?

Everyone has a favorite Hershey’s candy. From Reese’s Cups to Twizzlers, Hershey’s is one of the biggest names in candy. Heck, there’s even a Hershey Theme Park where tourists pose for photos with candy mascots and can ride through an exhibit entirely dedicated to the process of making chocolate for the candy brand. However, in 1883, Hershey’s founder, Milton Hershey, …

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The Art of Saying “No”

Opting to turn down an opportunity can be a gut-wrenching decision, but sometimes the long-term benefits outweigh the temporary discomforts. By saying no, we allow ourselves more time and energy to devote to the activities that serve our best interests. Saying “no” to a bad opportunity is like saying “yes” to a good one. When to Say No “Saying no does not always …

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Now Anyone Can Develop a Custom Instagram Filter: Here’s How Some are Using It to Build Their Brand

Augmented reality sounds like something straight out of a sci-fi movie, maybe something from The Matrix or Blade Runner for example. But it’s not. It a tool that people and businesses are using today to merge the digital and the real world. Put simply, augmented reality (AR) is a technology that superimposes a digital image over the real world, frequently …

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Community Management Tool, Social Report, Shut Down by Facebook: What They Can Do to Build Back Trust

How an organization handles itself in times of crisis says a lot more than what it does when everything is working as it should. Instead of stepping up in troubled times, many organizations shy away from controversy, leaving their customers alone to deal with the aftermath. When communication breaks down, so does trust. The community management tool, Social Report may …

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Q&A: What are Some Unorthodox, but Effective, Marketing Strategies?

Guerrilla marketing strategies are, by definition, unconventional and innovative techniques aimed at attracting maximum exposure for minimum cost. It’s a broad category, but, even still, it’s seen as unusual and uncommon. Because these strategies often take a lot of creativity to pull off effectively, many business shy away from guerrilla marketing tactics. It’s a shame because guerrilla marketing provides some …

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Are You Ready for Your Close-Up?: Adding Photos and Videos to Your Google My Business Listing

Adding quality, story-telling visual elements, including photos and videos, to your Google My Business listings can go a long way in selling your business, but having no visuals at all also says a lot about your business (and, trust us, it doesn’t say anything positive).    Google My Business allows you to upload both photos and videos with a maximum of …

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